ILUMYA

As a small player in the plaque psoriasis space, our ILUMYA clients love to execute zany themes for their in-person events, and I love anything zany.

Doer of Nothing

We want to hire people to sit in our stores and do nothing! It's a job with no responsibilities, no tasks, no duties, just vibes. We'll hire a doer of nothingdoer of nothing at all our locations around the country.

The Blabkin

It’s a blanket.
It’s a napkin.
It’s engineered for the ultimate bed rot experience.

Bedrotting is all about indulging today and letting tomorrow be tomorrow. That’s why we’re giving 10 lucky Gen Z student influencers an honorary White Castle Blapkin - a branded snuggie with pockets for snacks and sliders - to share their bed rotting routines. 

Users who share their bed rot and show us they’re true underachievers will have the chance to win a limited edition White Castle Blapkin of their own.

Honor Roll

Let’s honor kids who didn’t make it onto their school honor roll, with an honor roll of our own. Introducing the honor roll!

A limited edition slider from White Castle that is only available to students with a 3.7 GPA or less at their date of graduation.

We’ll even give you a bumper sticker to flex on your friends just in time for graduation.

And one for your Mom, too!

Then let’s pull up to high school and college graduations across the country in the Crave Mobile to give new graduates free Honor Rolls…

…but only if you were an underachiever.

ILUMYA LEAGUE

In order to build energy within the sales force for our clients' start-of-the-year conference, we pitched numerous themes and landed on ILUMYA LEAGUE. Learn your Xs and Os and come together for one common goal—win the Grand Slam by bringing clearance to the perfect ILUMYA patient.

For our booth at the American Academy of Dermatology, ILUMYA wanted to build off its ongoing "Long Haul" campaign - representing the great efficacy of the biologic. We thus developed lightboxes, graphics, and interactive games in the style of Route 66.

American Academy of Dermatology

ILUMYALAND

And at a separate conference, to introduce new clinical pieces to the sales force, and did so in a carnival theme.