Baboon to the Moon

Gen Z does not travel to relax. They travel for action and adventure, for exploits and mishaps, for escapades and mischief. Which is a lot to handle. The traveler is up for it, sure. But is their bag?

Nope: most luggage is designed to be checked; to lounge around cushy hotel rooms. But not Baboon to the Moon. Their bags are so vivid with personality, so ready for adventure, that they're practically your die-hard travel partner. Their bags aren't luggage. They're Baboon.

Art Directors: Jacob Freedgood
Mandy Erinc
Copywriter: Matt Genise

Young Ones