Baboon to the Moon

Ask: With Millennials and Gen Z taking ‘working from home,’ across the globe, create an integrated campaign that positions Baboon to the Moon as your true partner in this new world of travel.

Insight: Gen Z does not travel to relax. They travel for action and adventure, for exploits and mishaps, for escapades and mischief.
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Idea: Baboon to the Moon bags are so vivid with personality, so ready for adventure, that they're practically your die-hard travel partner. Their bags aren't luggage. They're Baboon.

Art Directors: Jacob Freedgood, Mandy Erinc
Copywriter: Matt Genise

Shortlist
Young Ones