Ask: Chubb is the world's largest publicly traded property and casualty insurance company, and yet our brand is virtually unknown to Gen Z-ers. Develop a social forward campaign to bring our name to a new generation.

Insight: Young people tend to think they’re invincible, but they’re not, no one really is. 

Idea: Let’s remind young people that they need to protect themselves, from themselves.

Art Directors: Jacob Freedgood
Copywriter: Cara Litvack
Photography: Ryan Schude