Ask: More and more people are getting their information from new sources of media, not just traditional print journalism. Simultaneously, we have an epidemic of misinformation in our country. Create a campaign to encourage people to turn to Vox’s accurate and engaging reporting.

Insight: Today’s society is overwhelmed with news, with too much to read and not enough time to understand it. Vox specializes in new forms of broadcasting information, particularly in the podcasting space. 

Idea: What if we told people to stop reading the news all together, and instead listen (to Vox podcasts).

Art Directors: Jacob Freedgood, Dani Morales
Copywriter: Matt Genise
Animator: Jacob Freedgood