Oreo
There's no doubt that dating apps have seen better days.
People are moving away from virtual dating and wanting to meet face to face. The only problem is…we’ve forgotten how to do that. Oreo is going to facilitate people’s “meet cutes” where Oreo has the biggest presence and the highest likelihood of creating a match— the grocery store.
Art Director: Jacob Freedgood
Copywriter: Isabel Paris
Doer of Nothing
We want to hire people to sit in our stores and do nothing! It's a job with no responsibilities, no tasks, no duties, just vibes. We'll hire a doer of nothingdoer of nothing at all our locations around the country.
The Blabkin
It’s a blanket.
It’s a napkin.
It’s engineered for the ultimate bed rot experience.
Bedrotting is all about indulging today and letting tomorrow be tomorrow. That’s why we’re giving 10 lucky Gen Z student influencers an honorary White Castle Blapkin - a branded snuggie with pockets for snacks and sliders - to share their bed rotting routines.
Users who share their bed rot and show us they’re true underachievers will have the chance to win a limited edition White Castle Blapkin of their own.
Honor Roll
Let’s honor kids who didn’t make it onto their school honor roll, with an honor roll of our own. Introducing the honor roll!
A limited edition slider from White Castle that is only available to students with a 3.7 GPA or less at their date of graduation.
We’ll even give you a bumper sticker to flex on your friends just in time for graduation.
And one for your Mom, too!
Then let’s pull up to high school and college graduations across the country in the Crave Mobile to give new graduates free Honor Rolls…
…but only if you were an underachiever.
Fall in love with your “meet cute” at the grocery store. With a custom Oreo aisle, patrons will find a romantic setting inviting them to find “the one” with the help of newly designed Oreo packages.
Our 3 custom Oreo packs will be for the grocery store, the bar, and gym. So even if you’re looking for love outside the grocery aisle, you can still learn how to say hi to your gym crush or approach that cutie at the bar.
Then, on the side of each Oreo package is a step by step on how to talk to someone...
along with questions on the cookies to help develop your initial meet-cute even further.
