American Airlines
To reinstate American as a player in luxury travel, we’re introducing a new class on their flights—an experience that harkens back to the glamour of the Jet Age.
American Airlines is losing the luxury race to other major carriers like Delta and United, who have well-known classes such as DeltaOne and Polaris. Pan Am was the epitome of luxury in the skies. While it was shut down in the 1990s, it became a brand synonymous with a bygone era where air travel was a celebration.
Art Director: Jacob Freedgood
Copywriter: Isabel Paris
Doer of Nothing
We want to hire people to sit in our stores and do nothing! It's a job with no responsibilities, no tasks, no duties, just vibes. We'll hire a doer of nothingdoer of nothing at all our locations around the country.
The Blabkin
It’s a blanket.
It’s a napkin.
It’s engineered for the ultimate bed rot experience.
Bedrotting is all about indulging today and letting tomorrow be tomorrow. That’s why we’re giving 10 lucky Gen Z student influencers an honorary White Castle Blapkin - a branded snuggie with pockets for snacks and sliders - to share their bed rotting routines.
Users who share their bed rot and show us they’re true underachievers will have the chance to win a limited edition White Castle Blapkin of their own.
Honor Roll
Let’s honor kids who didn’t make it onto their school honor roll, with an honor roll of our own. Introducing the honor roll!
A limited edition slider from White Castle that is only available to students with a 3.7 GPA or less at their date of graduation.
We’ll even give you a bumper sticker to flex on your friends just in time for graduation.
And one for your Mom, too!
Then let’s pull up to high school and college graduations across the country in the Crave Mobile to give new graduates free Honor Rolls…
…but only if you were an underachiever.
Passengers will be flown back in time with the redesigned Pan Am First Class in AA jets. From repainting the plane, to the classic red and blue seats, passengers will feel like they’ve turned back the clock, but with a few modern amenities.
We’re going to revive vintage style Pan Am ads across print,social, and OOH—to invite everyone to fly with nostaliga in First Class on American.
We’ll send influencers an iconic Pan Am flight attendant bag filled with 1960s paraphernalia, such as a film camera, vintage magazines, and their paper boarding pass. Once they’re aboard, we’ll give them an authentic Pan Am luxury experience—complete with 1960s outfits and a flight menu from the era.
